... Compared to McCain's spending of $1.49 per person.
4-Block World paints the picture for us:
There has never been a campaign in U.S. history that has spent even close to this kind of money. I guess the night was historic in more ways than one, am I right Mr. Obama?
Now, I should caution, the number $700 million may be a bit inflated. I found the number $640 million in a bunch of articles but the contrast is startling either way.
H/t Fairly Conservative

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